Lifestyle images is all about people and mood, and are often used in advertising and information to create good vibes with the viewer. Lifestyle images often show positive situations that don't necessarily have anything to do with the product in the ad. A happy family in the garden in an ad for a cellphone subscription. Happy people in the mountains in an ad for vitamins and supplements. Playful people in the street in an ad for insurance. Everything to make the viewer feel well and perhaps want to join the situation in the picture. As a lifestyle photographer, I work with the light and the environment. But most of all, I work with the people in front of the camera so they radiate the energy needed. Don't hesitate to get in touch if you need an experienced lifestyle photographer that can create the images you need.